Mat Bogust

Mat Bogust is a designer of packaging. He thinks of what the brand is about,what the product is and what the client wants when he is designing his work. He`s good at thinking outside the box and making what other designers might not think of. I like how he is creative while making the packaging but at the same time he knows how to give the client what they want.

I chose this watch packaging from http://www.thinkpack.co.nz/24159/434837/recent-work/changing-the-world-1face-at-a-time-unicef-wwf-. I chose it because its nice and simple and it shows off the product and makes it the main focus. Also the watch is meant to raise money for charities Unicef,WWF,American Cancer Society and Earth Hour. Since all these charities are environmentally conscious the materials need to be economical and they are so I think its great packaging.I think it could only be better if it had maybe some designs on the back.